Client: Downstate Financial Advisors
Serviced provided: Brand strategy, brand identity, tagline copywriting. website concept
About the ask: This financial group approached us when they moving office spaces and needed a new identity to complement their new space.
About the execution: We dug deep into the company’s culture and mission to develop a logo concept and identity. A horse reflects the group’s work ethic, while the shield denotes investment security under their advisement.
Brand descriptor: Financial advisors and consultants
Brand tagline: Shield your future.
Brand characteristics: Reliable, steadfast, principled
Brand look, tone and feel: Contemporary, striking, definitive