Client: Unison Marriage & Family Counseling

Services provided: Brand strategy, naming, brand identity, tagline copywriting

About the ask: This clinic approached us in the start-up phase; in need of a complete brand identity, including a brand strategy and name.

About the execution: After a collaborative workshop and an in-depth naming exploration, “Unison” was chosen and visualized via a tandem bike logo concept. To execute on the brand’s family-friendly tone, we developed an approachable color palette and chose friendly, rounded typography.