Client: Untamed Beings

Serviced provided: Brand strategy, brand identity, tagline copywriting

About the ask: This fitness & wellness brand approached us with a deep passion and solid business plan, but needed a brand to bring it to life. The founder, Eric McClain, desired a brand that energized his clients to become a better version of themselves.

About the execution: We created a logo mark that did just that. The wolf was derived from a brand strategy to drastically differentiate from competitors and motivate clients on their path to fitness. We purposefully designed the Untamed wolf in an active state; ready and eager to fight.