Client: Michael Greene, Mayoral Candidate for the City of Syracuse 2021
Serviced provided: Brand identity
About the ask: Michael Greene approached us at the beginning of his mayoral campaign in need of a brand identity.
About the execution: We began by learning everything we could about Greene’s campaign policies and intentions. The multiple concepts we offered his team each represented a potential strategic avenue and helped him narrow in on the most effective platform for his campaign.
Concept #1: The city of Syracuse
From downtown Syracuse to it’s suburbs, this concept celebrates the entire city of Syracuse.
Concept #2: Democracy
The E’s coming together to create our nation’s flag represent the bipartisanship we need more of at both national and local levels.
Concept #3: Change
This concept is representative of a campaign that will bring positive change to the city of Syracuse.
Concept #4: Greene & Syracuse
The outline of the city integrated with the candidate’s name represents the candidate’s intimate involvement in the city he seeks to represent.
