Client: The Sports Bet Show

Services provided: Brand identity, tagline copywriting

The ask: The Sports Bet Show was an increasingly popular sports gambling podcast when they approached us for a brand identity. They desired a logo that stood out amongst other podcast cover art, and a logo system they could use across all social media platforms.

The execution: We created a logo that mimics sports team’s aesthetics, and draws a parallel between a betting chip, a coin symbol and the name of the show. The color palette was chosen after a competitive audit of podcasts in the sports realm and an understanding of popular colors in the sports apparel industry.

Brand descriptor: Sports betting podcast

Brand tagline: Time to throw down.

Brand characteristics: Reliable, competitive, lighthearted

Brand look, tone and feel: Striking, masculine, champion

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