Client: Homeless Hearts

Serviced provided: Brand strategy, naming, brand identity, tagline copywriting

About the ask: This not-for-profit approached us with full hearts and one simple objective: to help the homeless of upstate New York. They were in need of a name and an identity that they could roll out and begin making a difference in cities across the state.

About the execution: We designed a deeply meaningful logo mark that represents the hands of volunteers lovingly holding and supporting the hearts of the homeless. The abstract, horizontal lines depict rain—or hard times—that homeless people are temporarily going through.