Client: Rutgers Business Law Review

Services Provided: Brand identity, website concept

The ask: The RBLR is a scholarly journal run by a group of independent and wildly earnest students. We were asked to give their brand identity a refresh in a way that still felt classic, and also reflected the dignified institution the journal is associated with.

The execution: The final logo concept included a shield that says strength and law, paired with a timeless serif typeface. The website home page concept uses a clean, classic web layout that highlights the latest volumes for viewers to browse.