Client: Oak Tree Real Estate

Services provided: Brand strategy, brand identity, tagline copywriting

The ask: Oak Tree Real Estate was in need of a rebrand to elevate their business. They desired a more modern look, tone and feel but still wanted to ensure it felt inviting and warm to reflect the nature of their business.

The execution: We designed a conceptual brand identity, including a logo inspired by their name—creating an abstract home out of the letters O and T. We paired the logo mark with a sans serif typeface, an earthy color palette, and an client-friendly tagline to round out this minimal yet welcoming brand identity package.