Client: Tinana Teachings

Serviced provided: Brand strategy, brand identity, website concept, tagline copywriting

About the ask: Mary Kate Schutt, founder of Tinana Teachings, came to us for a brand identity to get her business off the ground. As a young professional, she needed a brand that stood out amongst her more established competition. Most importantly, Mary Kate wanted her brand to have deep meaning and represent personal motivations.

About the execution: The final logo concept strategically represents the end benefit of Tinana’s offerings—the growth of your mind, body and spirit—via the center illustrations. As a psychology practitioner, it was important that discernible results are communicated because the nature of the industry is cognitive and intangible.